Priority Boarding · Efficiency Leader
Spend
$25.8K
Post-ad Rev
$6.04M
pROAS
23,402%
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A snapshot of how Expedia, Vrbo, and Hotels.com performed across Media.net's PMP supply. Where trip-planning intent turns into booked revenue.
Across every format and DSP, the partnership returned $18.10M in post-ad revenue on $1.35M in spend. Here is the headline read.
June held 1341% ROAS, giving back part of May’s spike but settling well above the Dec–Apr band. CPA landed at $8.91, a third below the April peak.
Here is how each Expedia Group brand performed, broken down by format and DSP.
| Format | Advertiser | DSP | Total Spend | Post-ad Rev | pROAS |
|---|---|---|---|---|---|
| Display & Video | |
DV360 | $1.3M | $11.9M | 908% |
| Display | |
DV360 | $25.8K | $6.0M | 23,402% |
| CTV | |
DV360 | $3.5K | $39.0K | 1,122% |
| CTV | |
TTD | $12.4K | $138.9K | 1,116% |
Four signals from the data worth carrying into the next campaign window.
Tuesday through Thursday drove the sharpest spikes in post-ad revenue and ROAS. The mid-week planning window is where travel intent converts hardest.
Global PMPs are live across Australia, the UK, and Mexico, and all three are spending consistently rather than in bursts. Steady pacing in every market gives the next window a dependable base to scale from.
Yahoo, Rome2rio, and Realtor.com led supply. A blend of broad audience and high-intent, travel-adjacent planning environments.
The Expedia Broadcast Line item is delivering the highest ROAS in the CTV mix so far. The living-room screen is a booking channel, not just an awareness one.
The 1341% pROAS today is built on Display and CTV. OmniReach carries audiences across screens, turning contextual intelligence into privacy-safe, cross-device targeting, at scale. Extend your high travel-intent audiences into App and CTV environments where traditional context is unavailable, activated in real time via Deal IDs on your preferred DSPs.
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