Priority Boarding · Efficiency Leader
Spend
$18.0K
Post-ad Rev
$5.0M
pROAS
27,550%
Activated via 
▲1.9x above benchmark
▲1.9x above benchmark
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A snapshot of how Expedia, Vrbo, and Hotels.com performed across Media.net's PMP supply. Where trip-planning intent turns into booked revenue.
Across every format and DSP, the partnership returned $14.30M in post-ad revenue on $883.9K in spend. Here is the headline read.
pROAS consistently above benchmarks MoM. CPA efficiency also maintained.
Here is how each Expedia Group brand performed, broken down by format and DSP.
▲1.9x above benchmark
▼2.8x below benchmark
▲2.4x above benchmark
▼2.5x below benchmark| Format | Advertiser | DSP | Total Spend | Post-ad Rev | pROAS | vs Benchmark |
|---|---|---|---|---|---|---|
| Display & Video | |
DV360 | $865.9K | $9.4M | 1,080% | ▲2.4x above benchmark |
| Display | |
DV360 | $18.0K | $5.0M | 27,550% | ▲1.9x above benchmark |
| CTV | |
TTD | $3.5K | $39.0K | 1,122% | ▼2.8x below benchmark |
| CTV | |
TTD | $12.4K | $138.9K | 1,116% | ▼2.5x below benchmark |
| Format | pROAS | Post-ad Rev | Total Spend |
|---|---|---|---|
| Display | 1,328% | $48.2M | $3.6M |
| Video | 935% | $311.7K | $33.4K |
Four signals from the data worth carrying into the next campaign window.
The mid-week planning window is where travel intent converts hardest, driving the sharpest spikes in post-ad revenue and ROAS.
Global PMPs are now live across Mexico, Australia, GBR, and the USA, spanning Expedia, VRBO, and Hotels.com. Performance reporting is being collected, with more geos to follow.
Leveraged proprietary SearchSignals intelligence to curate performant supply. Yahoo, Rome2rio, and Realtor.com led delivery.
The Expedia Broadcast Line item is delivering the highest ROAS in the CTV mix so far. The living-room screen is a booking channel, not just an awareness one.
The 1620% pROAS today is built on Display and Video. OmniReach carries audiences across screens, turning contextual intelligence into privacy-safe, cross-device targeting, at scale. Extend your high travel-intent audiences into App and CTV environments where traditional context is unavailable, activated in real time via Deal IDs on your preferred DSPs.
Fresh global and brand-specific deals now live across new geos, formats, and DSPs. Performance reporting is being collected and will follow.
| Region | Format | DSP | Spend | CPM | Bid Rate | Win Rate | pROAS |
|---|
| Region | Format | DSP | Spend | CPM | Bid Rate | Win Rate | pROAS |
|---|---|---|---|---|---|---|---|
| USA | Display | TTD | $3,607 | $1.56 | 0.05% | 2.59% | Reporting awaited |
| USA | Video | TTD | $14,812 | $1.89 | 0.06% | 9.87% | Reporting awaited |
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